Talking Tokens

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In this webinar, we dive deep into design tokens—what they are, why they matter, and how organizations implement them at scale. Our expert panel, featuring Jackie Lai (Opus, Dow Jones), Donnie D’Amato (Design Systems House), and Miranda Bouck (Instacart), explores the governance, adoption, and future of tokens in digital product development.One of the biggest challenges? Naming tokens effectively. We tackle the debate on how many tiers are too many, why bad naming leads to broken systems, and how to strike the right balance between semantic, primitive, and component tokens.

Key Takeaways:

What roles are involved in managing tokens?
How to name tokens for clarity, scale, and maintainability
How to implement tokens from scratch vs. retrofitting them into an existing system
Governance strategies: who owns tokens, and how do teams contribute?
How AI might revolutionize token implementation and adoption

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